Best Tools for SEO, Online Marketing, and More!

I try to list all of the best and most essential tools for webmasters, web designers, SEOs, and anyone else that work online. I started out building websites back in 2008 and have tried many tools since then.

Notice: We are compensated for referring customers to many of the tool on this website.

SEMRush screenshot

SEMRush is a tremendously useful tool suite for SEO and online marketing. It is a bit expensive, but it can do so much so I really think that it is worth the price.

SEO Tools

You can track Google search rankings for 5 websites with a standard account. These are updated daily.

You can also access domain analytics for more domains than that. This montors estimated total organic traffic and and also on an individual level for all ranking keywords for a website. These stats are not updated daily though.

There are also lots of other useful SEO tools part of SEMRush. This includes keyword research tools, on-page SEO tools, local SEO tools, link building tools, and competitor SEO analysis tools.

Free Trial

You can try SEMRush for free for 7 days.

Pro Guru Business
$119.95/mo $229.95/mo $449.95/mo
Save 16% off these prices with yearly billing
Visit SEMRush
Google Search Console screenshot

This tool by Google might be the most important SEO tool in your toolbelt. And it is totally free.

Rank Tracking

With Google Search Console, you can track your Google rankings for all your websites. There is a limit to how many keywords you can track but that has never limited me with any of my sites.

Keyword Research

One way to do keyword research is to look what you are already ranking for already to discover possibilities for updating and improving those pieces of content to increase rankings and click through rates.

Visit Google Search Console
Ahrefs screenshot

Ahrefs is the biggest competitor of SEMRush. I am not sure which of these are best. I've tried both, but I choose to settle with SEMRush. My reason for this is that the entry package with Ahrefs does not track top 100 keyword rankings which SEMRush do. To see keywords ranking between rank 30(?) and 100, you need to upgrade your plan.

However, I hear more professionals talk about Ahrefs than SEMRush, and some, like the famous SEO guy, Brian Dean, uses both.

$7 Trial

You can try Ahrefs for just $7 for 7 days.

Lite Standard Advanced Agency
$99/mo $179/mo $399/mo $999/mo
Get 2 months free with yearly billing
Visit Ahrefs
Ubersuggest screenshot

Ubersuggest is a freemium SEO tool suite that offers many of the same features as SEMRush and Ahrefs.

I am not sure if the data of Ubersuggest is as accurate as with the premium tools within SEMRush and Ahrefs. Also, there are definately less tools here.

Good for Beginners

I would suggest trying this if you're just starting out and the high end premium tools are out of your budget.


The Individual tier allows for 3 projects with 100 tracked keywords per project. The Business tier allows for 7 projects with 150 kewords tracked and the Agency tier lets you have 15 projects with 200 keywords. All tiers update keyword rank daily.

Individual Business Agency
$29/mo $49/mo $99/mo
Visit Ubersuggest
Sendinblue screenshot

Sendinblue is one of the best rated email marketing tools on Trustpilot. They also offer other tools for SMS marketing, chat, CRM, marketing automation, and signup forms, landing pages, and Facebook ads.

Free Tier

You can try them out for yourself with a free trial account. No credit card needed.

The free tier allows for sending of 300 emails/day and I don't think it has a time limit. So this is great for anyone just starting out!


The customer feedback for Sendinblue is really good. Out of over 2,100 reviews on Trustpilot, 90% are either 4 or 5-star reviews.

Emails/mo Lite Premium
10,000 $25/mo N/A
20,000 $39/mo $65/mo
40,000 $54/mo $79/mo
100,000 $99/mo $124/mo
150,000 N/A $169/mo
250,000 N/A $229/mo
Larger plans with more emails per month are available
Visit Sendinblue