SEO Audit Tools

I try to list all of the best and most essential tools for doing SEO audits here. I started out building websites back in 2008 and have tried many tools since then.

We are affiliated with the listed tools and earn commissions for referring customers.

SEMRush screenshot

SEMRush is a tremendously useful tool suite for SEO and online marketing. It is a bit expensive, but it can do so much so I really think that it is worth the price.

SEO Tools

You can track Google search rankings for 5 websites with a standard account. These are updated daily.

You can also access domain analytics for more domains than that. This montors estimated total organic traffic and and also on an individual level for all ranking keywords for a website. These stats are not updated daily though.

There are also lots of other useful SEO tools part of SEMRush. This includes keyword research tools, on-page SEO tools, local SEO tools, link building tools, and competitor SEO analysis tools.

SEO Audit

The SEMrush SEO audit tool scans websites for over 130 technical and SEO mistakes. You'll get an overall site health score and a list of errors, warnings, and notices that you can fix to improve the SEO of your websites.

Free Trial

You can try SEMRush for free for 7 days.

Pro Guru Business
$119.95/mo $229.95/mo $449.95/mo
Save 16% off these prices with yearly billing
Visit SEMRush
Google Search Console screenshot

This tool by Google might be the most important SEO tool in your toolbelt. And it is totally free.

Rank Tracking

With Google Search Console, you can track your Google rankings for all your websites. There is a limit to how many keywords you can track but that has never limited me with any of my sites.

Keyword Research

One way to do keyword research is to look what you are already ranking for already to discover possibilities for updating and improving those pieces of content to increase rankings and click through rates.

SEO Audit

This tool also analyzes important things about your websites related to SEO. For instance, it will report errors related to mobile user friendlyness and give you ideas for what to improve for both the desktop and mobile website versions.

Visit Google Search Console
Ahrefs screenshot

Ahrefs is the biggest competitor of SEMRush. I am not sure which of these are best. I've tried both, but I choose to settle with SEMRush. My reason for this is that the entry package with Ahrefs does not track top 100 keyword rankings which SEMRush do. To see keywords ranking between rank 30(?) and 100, you need to upgrade your plan.

However, I hear more professionals talk about Ahrefs than SEMRush, and some, like the famous SEO guy, Brian Dean, uses both.

SEO Audit

The Ahrefs SEO audit tool scans websites for over 100 SEO issues. It checks for issues related to performance, HTML tags, social tags, content quality, localization, incoming links, outgoing links, resources, external pages, and more.

$7 Trial

You can try Ahrefs for just $7 for 7 days.

Lite Standard Advanced Agency
$99/mo $179/mo $399/mo $999/mo
Get 2 months free with yearly billing
Visit Ahrefs
Ubersuggest screenshot

Ubersuggest is a freemium SEO tool suite that offers many of the same features as SEMRush and Ahrefs.

I am not sure if the data of Ubersuggest is as accurate as with the premium tools within SEMRush and Ahrefs. Also, there are definately less tools here.

Good for Beginners

I would suggest trying this if you're just starting out and the high end premium tools are out of your budget.


The Individual tier allows for 3 projects with 100 tracked keywords per project. The Business tier allows for 7 projects with 150 kewords tracked and the Agency tier lets you have 15 projects with 200 keywords. All tiers update keyword rank daily.

SEO Audit

All tiers lets performs weekly SEO audits. The Indivial tier crawls a maximium of 1,000 pages per report, the Business tier crawls up to 5,000 pages, and the Agency tier crawls up to 10,000 pages.

Individual Business Agency
$29/mo $49/mo $99/mo
Visit Ubersuggest