Best Rank Tracking Tools

I try to list all of the best and most essential tools for rank tracking here. I started out building websites back in 2008 and have tried many tools since then.

We are affiliated with the listed tools and earn commissions for referring customers.

SEMRush screenshot

SEMRush is a tremendously useful tool suite for SEO and online marketing. It is a bit expensive, but it can do so much so I really think that it is worth the price.

SEO Tools

You can track Google search rankings for 5 websites with a standard account. These are updated daily.

You can also access domain analytics for more domains than that. This montors estimated total organic traffic and and also on an individual level for all ranking keywords for a website. These stats are not updated daily though.

There are also lots of other useful SEO tools part of SEMRush. This includes keyword research tools, on-page SEO tools, local SEO tools, link building tools, and competitor SEO analysis tools.

Rank Tracking

The Position Tracking tool by SEMRush lets you track your most important keywords on a daily basis. It will not only show the rank but also estimated traffic and you can compare it to your competitors as well if you want to.

It will display the rank for any keywords that ranks as number #100 or better. This is one of the main reseons that I put SEMRush above Ahrefs. With Ahrefs I think that they only track rankings for that are in the top 30 with the cheapest membership.

Free Trial

You can try SEMRush for free for 7 days.

Pro Guru Business
$119.95/mo $229.95/mo $449.95/mo
Save 16% off these prices with yearly billing
Visit SEMRush
Google Search Console screenshot

This tool by Google might be the most important SEO tool in your toolbelt. And it is totally free.

Rank Tracking

With Google Search Console, you can track your Google rankings for all your websites. There is a limit to how many keywords you can track but that has never limited me with any of my sites.

Keyword Research

One way to do keyword research is to look what you are already ranking for already to discover possibilities for updating and improving those pieces of content to increase rankings and click through rates.

Visit Google Search Console
WhatsMySerp screenshot

I remember using this free Google rank checker years ago. I am happy to see that it is still going strong.

To use this tool, you can simply sign in with your Google account and add your domain. Then you can add a list of keywords to track and the GEO location for your SERP.

After that, WhatsMySerp will fetch your rankings. I am unsure if it will update the rankings daily or if you need to do that manually.

Free Version

The free version of this tool will allow you to track just 10 keywords though. The premium version starts at $4.99/mo and lets you track more keywords.

10 keywords 25 keywords 200 keywords
Free $4.99/mo $19.99/mo
There are additional plans for more keywords.
Visit WhatsMySerp
Ahrefs screenshot

Ahrefs is the biggest competitor of SEMRush. I am not sure which of these are best. I've tried both, but I choose to settle with SEMRush. My reason for this is that the entry package with Ahrefs does not track top 100 keyword rankings which SEMRush do. To see keywords ranking between rank 30(?) and 100, you need to upgrade your plan.

However, I hear more professionals talk about Ahrefs than SEMRush, and some, like the famous SEO guy, Brian Dean, uses both.

Rank Tracking

The rank tracker tool lets you track Google rankings on desktop and mobile across 170 countries. I believe it updates the rankings daily. It tracks not only rankings but also SERP features, and estimated traffic.

$7 Trial

You can try Ahrefs for just $7 for 7 days.

Lite Standard Advanced Agency
$99/mo $179/mo $399/mo $999/mo
Get 2 months free with yearly billing
Visit Ahrefs
Ubersuggest screenshot

Ubersuggest is a freemium SEO tool suite that offers many of the same features as SEMRush and Ahrefs.

I am not sure if the data of Ubersuggest is as accurate as with the premium tools within SEMRush and Ahrefs. Also, there are definately less tools here.

Good for Beginners

I would suggest trying this if you're just starting out and the high end premium tools are out of your budget.


The Individual tier allows for 3 projects with 100 tracked keywords per project. The Business tier allows for 7 projects with 150 kewords tracked and the Agency tier lets you have 15 projects with 200 keywords. All tiers update keyword rank daily.

You can track ranking in up to 20 locations with the Individual tier, and unlimited places with the two more expensive tiers.

Individual Business Agency
$29/mo $49/mo $99/mo
Visit Ubersuggest